http://www.coca-colacompany.com/stories/happiness-without-borders
In March 2013, Coca-Cola set out to break down barriers and create a simple moment of connection between two nations — India and Pakistan. The initiative “Small World Machines” provided a live communications portal between people in India and Pakistan and showed that what unites us is stronger than what sets us apart. The key to engaging with each other through the machines was simple: people in India and Pakistan could complete a task, like touching hands, drawing peace, love, and happiness symbols — together.
Go behind the scenes to learn what went into making the Small World Machines a reality: http://CokeURL.com/5df8
CLIENT/AD OR CAMPAIGN: The Coca-Cola Company
AGENCY: Leo Burnett Chicago & Sydney
GLOBAL CHIEF CREATIVE OFFICER: Mark Tutssel
CHIEF CREATIVE OFFICER: Andy DiLallo
EXECUTIVE CREATIVE DIRECTORS: Dave Loew, Jon Wyville
CREATIVE DIRECTORS: Grant McAloon, Vince Lagana
ART DIRECTOR: Justin Carew
COPYWRITER: Iggy Rodriguez
DESIGNERS: Omari Miller, John-Henry Pajak, David Mugford
DIRECTOR – CREATIVE TECHNOLOGY: Chad Mirshak
CREATIVE TECHNOLOGISTS: Brendan Crich, Keong Seet, Scott North
EXECUTIVE DIRECTOR OF PRODUCTION: Vincent Geraghty
DIRECTOR OF PRODUCTION OPERATIONS: Michael Shanahan, Amir Mireskandari
EXECUTIVE PRODUCER: Adrian Gunadi
PRODUCER: Stephen Clark, Michelle Browne
EXECUTIVE STRATEGY DIRECTOR: Wells Davis
STRATEGY DIRECTOR: Olivier Tse
EXECUTIVE ACCOUNT DIRECTOR: Bob Raidt
ACCOUNT SUPERVISOR: Katie Nikolaus
DIRECTOR: Patrick Fileti
DOP: Patrick Fileti
EDITOR: Patrick Fileti
2ND UNIT DIRECTOR: Angus Forbes
2ND UNIT DOP: Angus Forbes
TECHNOLOGY PARTNER/COMPANY: The Super Group
PRODUCTION COMPANY: Highlight Films
MUSIC COMPANY: Song Zu
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One of The Greatest Marketing Ever….
Very thoughtful!
I actually cried, this is so beautiful! ❤🎉
…Glory to Mankind
Coke a day
Diabetes is on its way.
Excelentes ideas
wow, this is beautifully created! what a thought !!! superbbb
we need this amchine in somaliland and somalia ( mogadisho and hargsia) 🥲🥲🥲🥲🥲
And this also inspired the creation of Ending E in Nier: Automata. Amazing.
Awww this is so sweet❤️❤️
Coke forgot to do this campaign in Russia and Ukraine.
🤣🤣🤣
Parabéns nota 10×10
Muito creatina a 💡 ideia deste vídeo 📹 da coca-cola
We people never want to wage war agaist each other
I am from India and I respect Pakistanis a lot 🇮🇳❤️🇵🇰
😭😊
Glory to mankind
Nice
Appears on mctv in 2013
?
If this campaign was done today #bycottcocacola would be trended by BJP bhakts. Prime time debate will be on "toolkit to divert kashmir", "Coca cola backed by jihadis".
bouh
I basically here after playing Yoko Taro's game 'Nier Automata'…
But when will release it's 8 years
3.0
nier brought me here
I still cry watching this Advertisement.
🇮🇳 ❤ 🇵🇰
💕 🌍 💕
Coca-Cola should do this to the Koreas.
Move love for each other
Por que en Guatemala nunca hacen una promoción como esta, estuve viendo tantos videos de las promociones en tantos lugares, me encanta que tengan este tipo de iniciativas, esta creatividad, me encantaria participar en algo como esto, es maravilloso, felicidades.
Who is watching this in 2021? #India <3 #Pakistan
This is beautifully put😍
What unites us is stronger than what divides us. Thanks to Coca cola for organizing that.
They are apart because of British
Why ain’t these types of advertisements trending all the time 🙁
👏👏👏
WHAT IS THE NAME OF THE SONG?? PLEASE
I love this we need everyone together as one world,not to fight with other people. Thank you very much
Nier Automata brought me here.
Coca cola knows how to advertise
Make love together for coca cola 💞💞💞❤️❤️❤️❤️😍😍😍
Love this message ❤
Muito legal. Queria fazer parte dessa família tao linda da COCA COLA
Yes peace
Cosmetic