Want to know how I find keywords that bring me tons of traffic? It’s maybe the most important part of nailing your SEO strategy. 68% of online activity starts with a query in a search engine like Google or Bing. Identifying the right word to include in your content is essential.
And according to Ubersuggest 89% of the keywords get only 10 monthly searches or fewer. And according to Atrex, only 0.16% of the most popular keywords are responsible for 60% of all searches. What does that tell you? If you want your keywords to actually show up in your audience searches, you have to choose them extremely carefully. SEO is not a strategy where you can guess and hope for the best. Want me to tell you my favorite keyword strategy? Well, let’s dive right in.
RESOURCES & LINKS:
Answer The Public: https://answerthepublic.com/
SEO Unlocked: https://neilpatel.com/training/seo-unlocked/
Step one, keyword discovery. This can be the most difficult part about the process but you need to get it right. I see a lot of beginners make mistakes in this phase. Maybe they’ll choose really broad targeted words or obscure phrases that no one is searching for. That’s why I love using keyword research tools like Ubersuggest or even Answer The Public. So once you head over to Ubersuggest, all you have to do is import a phrase and click search. You’ll get a detailed breakdown that includes search volume, which is the number of searches per month, SEO difficulty, estimated competition for organic search, paid difficulty, estimated competition for paid search, cost per click.
But the best part, scroll down and you’ll see plenty of variations of the keyword phrase you search for. If you’re on a tighter budget, optimize a low competition, low cost per click option that still gets you good results or choose a few different ones and A/B test them to see what kind of results you’re getting by running some Google paid ad campaign.
And then from there, use the five keyword idea variables to expand your search. Seeing the Ubersuggest search results page, you’ll see suggestions, related, questions, propositions and comparisons. These are all tabs that you can click on to get even more keyword ideas.
Step two, analyzing and choosing the best keywords. Ready to narrow down your results from step one? I like going with no more than a hundred keywords for this part of the process. Eliminate the obvious ones that you don’t want to use. Ubersuggest can help you see what page is ranked for for the keywords you want to use, plus how many back reads those pages have, and how many shares they have on Facebook and Pinterest and Reddit.
You can also narrow down your target keywords with Moz. If you have a pro membership or if you just have one keyword project to complete, you can always start a 30-day free trial. You can use their keyword difficulty and SERP analysis tool as well.
Step three, make final choices. The last crucial step. There are four critical components for making your final choices, but first keep a spreadsheet throughout the process and make sure you’re recording every single piece of data that you want to use later on. Once you have your spreadsheet, organize it, make the following considerations. If your website is commercial, go with keywords that have commercial intent.
Find keywords that offer the sweet spot of high search volume plus low difficulty and minimal competition. Use keywords with high search volume with competitors that have lower domain authority and back reads.
This might seem like a ton of information but making that final decision isn’t the most difficult. If you’ve done the research and compiled the data, the hard parts are already basically done.
Plus, if you have some informational keywords left over, you can always use them for other content topic ideas. If you have more questions about how to conduct better keyword research, check out the training courses I’ve created such as SEO Unlocked. You can find these all at NeilPatel.com/training.
I want you to put these keywords in practice so that you can have high rankings, not just for your blog post pages but all the webpages and start driving traffic and sales in no time. Again, the key is to use keywords in your content. From blog posts to webpages, if you don’t integrate them in within your content whether it’s your title tags, your meta tags, or just within your text or your headings, you’re not going to do well.
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24 thoughts on “My Favorite Keyword Research Strategy”
Good advice. It's not easy to find good keywords, certainly if the content is in English or another widely spoken language.
Hey Neil! Great video! I was wondering if you have a video on how to get your Domain ranking up? Thanks so much 😊
Uncle Neil..I love you..😍
Neil Patel is my go-to guy for content marketing. His videos are straight to the point. 👍👍👍
The right keywords will definitely lead to business success. If brands know how to use relevant keywords, they can better provide solutions to their customers. If they know how to provide solutions, they can attract their target audience’s attention.
Hey Neil. Few months ago I started a blog website. Should i focus on link building like web 2.O ?
Hi Nei, I have tried several seo strategies, but I'm still getting less traffic from google. What could be be problem Sir?
Could you edit the sound of your videos louder ? When I go on other videos it screams when I have hard time hearing you 😅
Amazing Information Sir.
the sound effects need to go, quite annoying when trying to focus
How can I get keyword good subjek
What is that God awful sound between each clip in this video. It's so distracting I can't concentrate on what you're saying
Insightful as always, Neil! Thank you 🙌
is this free?
No way. We hired this guy for SEO services and it's total waste of money. I'm not a competitor to him or for any other but letting others knows.
Increase your voice volume, very poor quality in loudspeaker 👎 dislike from me.
Hello Neil my website is new could you suggest me what i should do ?
I am actually unsubbing from your channel after canceling my sub on Ubersuggest (you abandoned us french speaking blogs ! understandable.), what you said is what is already out there. No value is added in your videos. just a waist of time for people on an intermediate level.
I still encourage new people to SEO to follow you for a while to get a broad idea on SEO.
Hi "Neil Patel" …. There is something baffling me. My friend is studying at a digital marketing university …. he told me that They study SEO for two years …. He told me that learning SEO takes a long time, and the online
seo courses Which only takes two weeks Not enough ….. And that's what scares me …. because i m not at university ….. So please neil : What is the difference between someone who studied SEO for two years at university and someone who studied SEO for two weeks ….. This is what baffles me
….. because …. You said in your course " SEO UNLOCKED" You gave us everything you know about SEO
THANKS MAN 😓😓
Great video 👍
neil would you like to make content with topic "what I will do if i start blogging at zero"
Great video, very helpful 👍
How many keywords per post we should add to a WordPress blog site please? Your answer would make me believe, as I have seen various answers on the internet but can't trust them 🙂